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How do you measure progress and success within your communities?

In partnership with Deloitte and the Society for New Communications Research, Beeline Labs, our new company is conducting a research project on how companies measure progress and success within their...

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Communities are still so young – many people still confused.

One interesting observation from the ongoing “2008 Tribalization of Business Study” is that while the state of communities has progressed by leaps and bounds since the last community 2.0 conference,...

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The importance of affiliating with others in corporate community efforts.

Over on the Marketing 2.0 blog, I wrote about the importance of thinking big about your corporate community efforts if you want to have a real impact on your business and if you want to make it onto...

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Business community results can be game-changing when done properly

For the second time in six months I got to listen to the Fiskateer case study at last week’s ANA Conference on Marketing Accountability. This time it was co-presented between Jay Gillespie, the VP of...

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Why online communities fail – and how many succeed…

The 2008 Tribalization of Business Study that was released last week led a lot of people to conclude that online communities do not work and that companies are spending too much money on making them...

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The 3 most under-leveraged opportunities in business communities

Someone asked me what the three most under-leveraged opportunities for companies who offer online communities are. I answered: The ability for companies to engage all their constituencies in...

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How do you measure the ROI for your social media programs?

When we conducted the 2008 Tribalization of Business Study, we discovered that those companies that were most satisfied with their community efforts were those that measured the impact of their...

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